Project Overview
For this product design project, I combined my passion for graphic design with my love for skateboarding. The goal of the project is to create design graphics for skateboards that are friendly to children riders which would then be pitched to one of the skateboard companies, Element Skateboards Inc. I plan on approaching this project with bright colours, shapes and kid friendly graphics. The concept is to create new skateboard graphics that will be targeting individuals who are between the ages of 5 and 10.
My Contributions
Brand identity was important. The product design included the Elements logo so that it can be easily recognized by the customer. User personas were used to identify the target audience. Also, a moodboard was created as part of the process work. The project tone was fun and friendly. The message I want my users to receive is that Element Skateboards is a positive company that is children friendly.
